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Pittsburgh, PA
PITTSBURGH MAGAZINE SOLD TO
WIESNERMEDIA
Contacts:
Rosemary Martinelli, WQED
Multimedia Pittsburgh, 412-622-6433
Dan Wiesner, WiesnerMedia, 303-662-5200
Betsy Benson, Publisher, Pittsburgh Magazine, 412-622-6410
WQED Multimedia today announced PITTSBURGH, PA - WQED Multimedia today
announced it has sold Pittsburgh Magazine to WiesnerMedia of Greenwood
Village, CO. Pittsburgh Magazine is western Pennsylvania’s number one
magazine, according to the 2008 Media Audit. Terms and conditions of
the transaction are proprietary and confidential, but Pittsburgh
Magazine will continue to operate in Pittsburgh.
Included in the sale are Pittsburgh Magazines annual City Guide, Home
and Garden Magazine and Pittsburgh Weddings.
WiesnerMedia is a full-service nationally recognized and award-winning
media company, which includes publications and online products covering
a variety of industries, including business, transportation, travel,
higher education, the performing arts and energy.
This is the first brick in the build-out of a regional media company,
and Pittsburgh is the perfect place to start, said Dan Wiesner, CEO of
WiesnerMedia. We look forward to working with Betsy Benson and her team
to develop new products and services that entertain and inform our
readers, advertisers and the community in general. Pittsburgh
Magazine began in 1969 as QED Renaissance, a local WQED program
guide/arts/culture guide. Throughout the decades that followed,
it evolved into Pittsburgh’s number one city/regional publication.
Longtime publisher Betsy Benson will continue to run the local magazine
and will retain most of its staff. The magazine was attractive to the
buyers because of its high quality, and they plan no sweeping changes.
Pittsburgh Magazine will continue to set the standard for success in
the magazine publishing industry locally with the highest quality
audience and product, said Betsy Benson, publisher of Pittsburgh
Magazine.
Readers of Pittsburgh Magazine should expect to see no changes in the
magazine. WQED will maintain a presence in every issue through its
eight-page On Air section that focuses on WQED's television, radio,
web-based programming, and related community engagement
activities. The purchase of Pittsburgh Magazine will not affect
WQED members who will continue to receive a yearly subscription to
Pittsburgh Magazine for their yearly $40 and above donation to WQED.
WQED and Pittsburgh Magazine will continue their partnership with
future projects.
Pittsburgh Magazine was one of the last magazines published by a public
broadcaster in the United States. WQED continued to publish Pittsburgh
Magazine for more than 19 years after some of the larger markets -
including Chicago, San Francisco and New York - sold their magazines.
George L. Miles, Jr., President and CEO of WQED Multimedia, extended
best wishes from the entire WQED family to Dan Wiesner and his team.
This is an exciting time for WQED and the entire Pittsburgh community.
WiesnerMedia is one of the country’s top publishing firms and an
exceptional business that is community-minded and highly
respected. Now, that business acumen is part of the Pittsburgh
community. We welcome them to western Pennsylvania’s business
landscape.
Regarding the relationship of Pittsburgh Magazine and WQED, Miles
added: The purchase of Pittsburgh Magazine by this fine
corporation now allows us at WQED - the country’s first
community-supported broadcaster, the opportunity to focus on our core
businesses: non-commercial educational television, classical
radio, interactive media/website, Emmy-Award winning local production
and programming, community engagement, and an education department
focused on early childhood.
For 40 years, Pittsburgh Magazine and its staff of highly talented
women and men have been a part of our multimedia family, Miles
concluded. Now it is time for the bar to be raised again and for
Pittsburgh Magazine to reach a new prominence in the region and across
the country. Dan Wiesner and his corporation are poised to do that
successfully by adding Pittsburgh Magazine to its award-winning
portfolio of publications.
WQED Multimedia, honored with the 2007 & 2006 Mid-Atlantic Emmy
Award for Station Excellence, produces, creates and distributes quality
products, programs and services to engage, inform, educate and
entertain the public within its community and around the world.
It is the parent company of WQED-TV (PBS); WQED-HD; WQED: The
Neighborhood Channel; WQED: The Create Channel; WQEX-TV (A Shop NBC
affiliate); Classical WQED-FM89.3 Pittsburgh/WQUJ-FM89.7/Johnstown;
local and national television and radio productions, WQED Interactive
at www.wqed.org; and the WQED Education Department.
WiesnerMedia, founded in 1982, is a successful, Colorado-based media
company focusing on business, city/regional, automobile and shelter
magazine titles. ColoradoBiz (www.cobizmag.com) is the state's
35-year-old publication serving business executives charged with
leading companies’ growth initiatives. Trucking Times
(www.truckingtimes.com) serves retailers, warehouse distributors,
jobbers and other industry observers in the light-truck and SUV
accessory aftermarket. WiesnerMedia Custom Publishing division delivers
high-end print and digital publications, custom websites, podcasts and
communication campaigns for external clients.. |
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